A perfect mix: How Veltins and TEFCOLD are working together to create cool beer experiences

In Germany's vibrant brewing industry, the C. & A. Veltins brewery has made a name for itself for its quality and tradition. At TEFCOLD, we are proud to support the company and brand in their endeavour to provide outstanding enjoyment experiences. Our partnership is based on a shared commitment to customer satisfaction and ensures that every Veltins product is served exactly as it should be - perfectly chilled and irresistibly refreshing.

Veltins is one of the long-standing customers of EUREKA, the newest member of the TEFCOLD Group. The two companies recently extended their contract, and both partners are very satisfied with the continued cooperation. The traditional brewer has long been familiar with the refrigerators, as EUREKA has been selling TEFCOLD products for many years. Accordingly, Veltins has customised the refrigerators precisely to the needs of its brands. Anyone who sells beer is aware of the need to be able to chill the products quickly in order to achieve the best possible flavour quality. In collaboration with EUREKA, the process has been continuously optimised over time. 

The products are not only customised in terms of their functionality, but also designed with unique Veltins branding. In this way, the fridges succeed in creating maximum brand value. The aim is to ensure that the brand is recognisable and, in the spirit of Veltins, to create a link to the other advertising materials.

EUREKA is equally pleased about the continuation of the cooperation.

- Veltins is a valued customer of ours and we are delighted that they want to continue the collaboration, now with added strength through the TEFCOLD Group. The integration of EUREKA into the TEFCOLD Group in summer 2024 has strengthened our capabilities and made our partnership with Veltins even more robust, say Simon Christensen and Eric Thiery of EUREKA. 
- Our collaboration is more than just a business agreement; it reflects our commitment to making business easier for our customers. We pride ourselves on our ability to develop and deliver customised products that not only meet but exceed the specific requirements of the brewing industry.